| Companies manufacture DJ equipment like turntables, | | | | pending stocks by selling them at discount rates. |
| decks, CD players, VCD and DVD players, equalizers, | | | | Discount DJ equipment rates are most often a very |
| sound mixers, speakers, headphones, etc. Bulk orders | | | | economical buy to the customer. Prices are lower than |
| of this equipment are taken over by wholesalers at | | | | their MRP which existed when the particular piece of |
| prices that are barely above the manufacturing costs. | | | | equipment was new. Most of the time, discount DJ |
| This constitutes the profit margin to the manufacturer. | | | | equipment is not too old; they may have been |
| The wholesalers outsource this equipment to retailers, | | | | introduced in the market just a few months ago. |
| who put a final price tag on the equipments. This final | | | | Hence, the buyer is assured of getting quality |
| price tag is inclusive of the profit of the retailer and the | | | | equipment at a low rate. |
| various taxes that are applicable during sale. | | | | The prices of discount DJ equipment go lower as |
| Sometimes, for whatever reason, the retailers may | | | | more and more time elapses. Even equipment of big |
| decide to lower the prices on the equipment. They | | | | brands like Numark, Pioneer, Stenton, Gemini, Behringer, |
| may waive some of the price on equipment that has | | | | Ministry of Sound, Aiwa etc. are put up on discounted |
| become out of fashion and has been replaced in the | | | | prices as these companies keep on modifying their |
| market by newer equipment. These items come under | | | | products and launching newer versions. Prices may |
| the category of discount DJ equipment. A part of | | | | even get slashed by 50% within a year of their |
| discount DJ equipment is those which come under | | | | inauguration in the market. Due to this some DJs adopt |
| stock clearance sales. Before the beginning of a new | | | | a wait and buy policy, which helps them to avail |
| marketing season, retailers often try to clear their | | | | themselves of the equipment at discounted rates. |