| Embossed business cards are among the most | | | | considerable additional expense compared to some |
| interesting available. | | | | other stand out options. Naturally, they can't be |
| If you're not familiar with embossed business cards, | | | | produced as quickly either. For many, this may not be |
| basically what happens is a die (and counter die) are | | | | a big deal as the expense can be outweighed by the |
| used to push up the paper from the back. In other | | | | added benefit and response your card generates. |
| words, one side of the die has the image raised, the | | | | Second, printing on the back of embossed business |
| other side of the die has the image indented... so when | | | | cards is not advisable (or more difficult) for obvious |
| the paper goes between it, it molds into the shape. | | | | reasons. Proponents of double sided cards may be |
| One of the benefits of an embossed business card is | | | | deterred by this. |
| it's ability to stand out. It looks different. It feels different. | | | | Finally, (and similarly) an embossed business card |
| And it elicits that "hey cool!" reaction that every | | | | generally has less flexibility and less room for content, |
| business owner hopes for. After all, the more of an | | | | limiting the amount information on your card to just the |
| impression your business card makes (and the bigger | | | | basic contact information. For some this ok, but those |
| the conversation it creates) the more likely it is to | | | | who want to add additional content, selling points, |
| achieve its desired result. That is, generating more | | | | bullets, offers, images etc. in addition to basic contact |
| business. | | | | information, will find that an embossed business card |
| What to emboss? | | | | may not be the best option. |
| Well, you can emboss your logo or any other shape | | | | What your decision should come down to is this: |
| you can think of. Like a dentist for example, who might | | | | Is the idea you have for your embossed business card |
| emboss teeth marks to suggest someone bit down on | | | | (as in the shape of the die you intend to create) |
| the card. You're limited only by your creativity. | | | | creative, unique, and attention grabbing enough to |
| Embossed business cards even have some | | | | justify it as an option? Is embossing your logo, for |
| customization options. For example, you can blind | | | | example, going to elicit the reaction you're looking for? |
| emboss, whereby the image is simply raised. There is | | | | Or are there other options that allow you to be unique |
| embossing with ink which coats the raised area with | | | | -- like 3d lenticular cards (flips back and forth between |
| color. And there is foil embossing as well, which coats | | | | two images), plastic business cards, die cut cards, or |
| the image with a shiny metallic coat. | | | | fold over cards, etc. -- that offer you greater |
| There are a couple of drawbacks to embossed | | | | flexibility and opportunity to stand out, without limiting |
| business cards however. | | | | your card's content? |
| First is the additional expense. Due to the custom | | | | As long as you're thinking about the ultimate goal of |
| design, die creation, and effort required there is often | | | | generating clients, your decision... will be the correct one. |