How to run a FUNDRAISING CAMPAIGN Part 5

This is part 5 of How to Run a Fund Raisingyou may be wise to set up a charitable organization
Campaign. Eveyrthing you need to know about runningthat will be exempt from taxes under the IRS Section
a fund raiser.501 (c) (3).
How to Create a Budget for Your Fundraising EventThe reason for this is that whatever money you get is
The necessity of creating a budget for yourconsidered part of your income and you have to pay
fundraising even cannot be stressed enough. It istax on it yourself, even though you are not going to
imperative to know how much everything is going tokeep it. The IRS will want to know exactly how much
cost so that you will know what to charge and soyou made and where it came from and what you did
make a profit. Not only that, but records of all monieswith it. If you can't answer them, they will - to put it
received must be kept properly so that no one can bemildly - be annoyed. And you will be in hot water.
accused of doing the wrong thing with the funds. OnceAnother reason is that at least some people - and
any hint of wrongdoing taints your cause, yourmaybe most - will want a receipt so they can write
sponsors will drop you like a hot cake.that donation off on their tax. If you give them a
So how do you create a budget? You must getpersonal receipt it cannot be legally used for that
quotes for all your costs. Every single thing that ispurpose. They will want to know how their money is
going to cost any money must be written down. It maygoing to be spent and you are accountable to them
be that you can find a cheaper alternative or getfor it. If you have an organization, they will be able to
something donated that you thought you'd have to payverify your trustworthiness by looking at the books
for, but it all has to be down there in black and white.and other things that such an organization must have.
You may need to pay for entertainment, catering,It would be a good idea to take half an hour to consult
speakers, sound equipment, venue, advertising, gifts,with an attorney about the whole business. If you
decorations and other things that you will think of,follow his advice, it will protect you from possible
depending on the kind of event you are arranging. Youproblems further down the track.
also need to write down all your income such as ticketHow Will You Thank Your Supporters?
sales, sponsorship, donations and the like. Add them allOnce the fundraising even is over and has been
up and subtract the expenses from the income. Ifsuccessful, then you will need to thank your supporters
there is not much profit, then you may need to comband this can be done in a variety of ways. Firstly, your
through it to see where you can cut costs.supporters are not only those who made donations,
Remember that local people may be willing to donatebut those volunteers who spent so much time and
their expertise or equipment for free to help you cuteffort in making the event a success. They deserve
costs. Even the cost of the venue could be heavilyrecognition and thanks just as much as the sponsors,
discounted, if not free. If you don't ask, you'll neverbecause without them the event would not even have
know, so don't be shy. Also look at alternatives. If youhappened. In fact, the volunteers have worked harder
were going for a full band, try a DJ with soundthan the sponsors, because all they had to do was
equipment instead. Change the menu to something awrite out the check.
little simpler.To thank the volunteers, a barbecue may be given
Even if your event is something as simple as a carespecially for them. If it is a 'sausage sizzle' you will
wash, you still need to have a budget. It will be a muchonly need the sausages, bread and sauce so it
simpler budget of course, but you still need to accountshouldn't be too expensive. This can be held after the
for the cleaning products used, don't you?event and can be by official invitation or by
If your event is a really big and complicated one, it mayword-of-mouth. Just be sure everyone knows about it,
pay you to get special software to help you createor bad feelings will be the result. If you don't want to
the budget. While you're at it, get one of thoseorganize a barbecue, then you could thank the
volunteers who has accountancy skills to do it for you.volunteers in a different way. A thank you letter or
Or if none of them have, go to your local accountantcard would be appreciated.
and ask if he would be willing to donate his time to doTo thank the supporters for their donations a letter of
it. What a good idea!thanks is in order. But don't stop at the letter; they will
Legal and Tax Issues for Fundraising Activitieslike to know exactly how their money made a
In many states funds gained by fundraising are notdifference to the cause. If possible, let them see the
taxable, but it sometimes depends on the organization.real evidence by sending a photo of the results.
For instance, in Illinois, if your organization wereWhether it was computers for the school or rescuing
considered to be religious, educational or charitable youabused pets, it's not hard to take a photo. If you can
would need to make an application for exemption 'E'also show the students using the computers, or the
status. This would entitle you to be exempt fromrescued animal in its new home, it will add that personal
incurring Use Tax in some cases.touch. You may have to get parents' permission for
In some states, religious groups must collect tax onphotos of students, though.
sales, but they may have one tax free sale per yearOf course, it may take a while to get these photos
so long as they own what they sell and are selling toand you don't want to leave it too long before sending
members of the public. The sale must not last morethat thank-you letter, so firstly, send a preliminary letter
than three consecutive days and must be conductedof thanks along with a copy of your budget showing
by members of the organization.the profit and itemize what the proceeds will be used
In other states, any non-profit organization is exemptfor. Then later, when these goals have been
from tax. If schools hold a book fair in conjunction withaccomplished, send another letter of thanks with the
the publisher and get a percentage of their profit forresults. This can be up to several months later and will
fundraising, they don't have to pay tax on it, but theserve to give your organization a high profile.
publisher must pay tax on their portion.When you esteem and honor a company in this
For individuals who deicide to raise money for apersonal way, and they can see how their donation
charitable cause, if you keep it under a few hundredmade a difference, they will be more than willing to
dollars, then you can probably get away without anymake further donations when the time comes.
legal work - except that you must always keep aHowever, it would be inappropriate to mention this
strict record of your budget and all financial comingspossibility in your thank-you letter.
and goings. However, if you are thinking in bigger terms,More to come in Part 6...