| Radio is a good medium for product advertisements, | | | | file. However, since the file is in mp3 format, it may |
| as many studies have proven. People listen to the | | | | also be downloaded. Downloading music files without |
| radio for entertainment, to their favorite artist's lastest | | | | the authorization of the copyright owner is illegal. |
| music tracks or to the current popular radio shows. | | | | Therefore, if you will be using this type of streaming, |
| The broadcast is broken up into sections, and on these | | | | make sure that you have the appropriate permit to do |
| interval breaks, advertisements on products and | | | | so. |
| services are played. | | | | A third way to add audio to you blog or website is to |
| For many years, this has been the trend in advertising. | | | | stream music through organizing playlists. Playlists are |
| But now that the radio medium is almost behind the | | | | m3u files, which if downloaded, will not play music if |
| audio-visual medium, the television, the Internet, and | | | | offline. Using this process, however, can be complex. |
| other marketing strategies have to be employed to | | | | Here is a short instruction on how to do it. |
| continue the benefits of advertising through audio. | | | | 1. Save your mp3 or wma file on the server. You may |
| Then the benefits of using music on websites were | | | | skip this step if you know that the file exists on |
| discovered. Before, music on the Internet was just | | | | another server and know the link to that file. Make |
| available in downloadable forms as mp3. Even through | | | | sure that the link has a .mp3 or .wma extension. |
| hosting downloadable music on their servers, | | | | 2. Open your text editor and type the path to the file. |
| companies were able to get much traffic on their sites. | | | | Include the http:// and the file extension. Repeat this |
| And everyone engaged in Internet marketing knows | | | | step until you have included all the links to the files that |
| that website traffic plays a big role in boosting product | | | | you would like to be included in the playlist. |
| and service sales. | | | | 3. Save the playlist with a .m3u extension. |
| However, there had been a problem with illegal music | | | | 4. Upload the m3u file on the directory where the |
| download in which artists, musicians and record | | | | music files are hosted or to your server. |
| companies have lost millions of revenues. | | | | 5. Open your html editor and embed the link to the |
| Then, came the popularity of Internet music streaming. | | | | m3u file. Through this, you can also set if you want to |
| Unlike the former, radio streaming does not allow | | | | have the playlist to autoplay if someone visits your site |
| download of the music files. Thus, the copyrights of | | | | of if you want your visitor to control playing the music. |
| the artists and record label owners are protected. | | | | You can also set the volume level. |
| So, how can this be done? There are several ways to | | | | After the code is embedded on the html file, and |
| stream audio from your site. First, is to stream a radio | | | | whenever your site is visited, the songs in the playlist |
| program from your site or blog. You can find free | | | | will be buffered, streamed and played one after |
| affiliate programs that allow you to stream their radio | | | | another. If your playlist has several songs, the user can |
| content from your site. | | | | skip forward or go back a song in the playlist using the |
| What will this mean to you? This means that your site | | | | media player controls. |
| will have new audio content every time it is visited. | | | | Doing this setup works for many website owners. |
| What's even great is that the content is being updated | | | | Through this you can customize the type of music |
| even without much effort from you. | | | | being played on your site. You can even play |
| In this case, what you needed to do is to signup with | | | | recordings related to your product to boost product |
| an Internet radio station and have the link embedded | | | | awareness. |
| on your blog or website. | | | | It requires knowledge of html to be done. But if it will to |
| Another way is to stream mp3s. To do this, you just | | | | increase traffic to your site, why not request |
| need to upload your mp3files on a server and add the | | | | assistance from programmers. After all, having audio |
| files' links to the page. When the link is clicked, the | | | | on a website is a proven way to increase sales. |
| browser opens a media player window and plays a | | | | |