| Your website needs visitors, that means you need to | | | | Reciprocal linking |
| promote your site to attract traffic. You have 2 | | | | Sponsoring other sites (paid for inbound links) |
| general ways in which you can do this – passive | | | | Forum signatures |
| promotion, or active promotion. As you'll see, passive | | | | Article submissions |
| promotion will give you a greater return on your time | | | | Blogging |
| and money – if you give it time! | | | | Let's take a look at each of these in turn. |
| Let's say you opened a dry cleaners. If you place an | | | | Reciprocal linking |
| advert in the paper, that is active promotion. You write | | | | A reciprocal link does exactly what it says on the tin! |
| and pay for an advert, and people reading the paper | | | | You link to another site, and they reciprocate by |
| that week get to know about your business. If you | | | | placing a link back to you. As other webmasters are |
| want to continue promoting your business in that way | | | | also trying to get traffic to their sites, there are always |
| though, you need to keep renewing your advert. | | | | people willing to trade links. They key here is to |
| Manual Article Submission | | | | exchange links with quality websites that are on |
| Quality Article Submission Services Boost Your | | | | topic. By that I mean sites which have something in |
| Search Engine Ranking | | | | common with yours. There is little point in a link from |
| If, instead of placing an advert in the paper, you put | | | | a site specializing in disco equipment, if you sell hearing |
| up a permanent sign in the local town, that would be | | | | aids! Choose your link partners carefully and build |
| passive promotion. Once you have paid for the sign | | | | them steadily over time. |
| and got permission to put it in that location, it will | | | | Private Label Rights To 100000 |
| continue to promote your business for months or even | | | | Who Else Wants To Grab No Restriction Top-Shelf |
| years to come, with no further input from you! | | | | Articles That You Can Instantly SEO |
| Generating hits to your website can also be done | | | | Sponsoring |
| actively or passively. Active promotion includes things | | | | A reciprocal link is great, but a one way inbound link is |
| like PPC (Pay Per Click), banner advertising, adverts on | | | | even better. Once you have a visitor to your site |
| classified sites etc. These all cost (either time, money | | | | you want to keep them, you don't want them to click a |
| or both) and last for a limited time. They certainly work | | | | link and head off to see your competitors. Therefore |
| but you have to keep working at promotion to keep | | | | one way links are even better than swapping links with |
| getting the visitors. | | | | other sites. There are plenty of sites which will link to |
| Passive promotion means that once you have an | | | | you for a fee. Again make sure you are getting |
| inbound link to your site, it's likely to stay there | | | | value for money. Any site where you are paying for |
| generating traffic for you, freeing you up to do other | | | | advertising should be on topic, high quality, and getting a |
| things. | | | | decent level of traffic. Get some facts and figures |
| There are a number of passive online promotion | | | | before putting up any cash. |
| methods: | | | | |