| A positive, enthusiastic response to your speaker | | | | members, and (c) leaders of the organization? |
| one-sheet would be fabulous. You want the content | | | | 7. What is your call to action? It could be a simple as |
| and design of this marketing piece to reflect the | | | | stating: Contact me today. (Make sure to include your |
| uniqueness, value, and style of your actual presentation. | | | | website URL, e-mail address, and phone number/s.) |
| You'd love to hear "Wow!" | | | | Do this exercise before you start writing your |
| But to make this initial impression last and bring in | | | | one-sheet so you can leave the exact impression you |
| business, targeted readers need to know and | | | | want. Make the case that you know your topic and |
| understand what benefits you offer them. Does your | | | | can help fill specific needs and/or solve certain |
| description of your offer contribute to their agenda? | | | | problems. Aim to get across your personal style and a |
| Have you shown you can address their problems? | | | | sense of your unique delivery. |
| And do the solutions you describe come across | | | | After you've crafted compelling content, ask an editor |
| clearly? | | | | to give your magnum opus the once-over. You don't |
| To get those results, a well-written one-sheet needs to | | | | want grammar gremlins, misspellings, punctuation errors, |
| include: | | | | and wrong word use to sully your image. Writing and |
| problems you can solve for the meeting planner, | | | | editing involve different skills than speaking. Even if |
| audience members, and organizational leaders | | | | you're good at both, solicit someone else's feedback |
| services, subject(s), and programs you provide | | | | who's objective and experienced in writing one-sheets |
| credentials that indicate you're qualified to deliver | | | | or marketing materials. |
| (bio) | | | | In addition to your content, make sure your design is |
| evidence that similar people or groups have | | | | smashing. You may want to add a graphic designer to |
| benefited from your talents and information | | | | your team. You want your marketing efforts to be |
| (testimonials) | | | | perfect and professional. |
| actions to take once targeted readers are enticed | | | | Graphic elements that can enhance your one-sheet |
| to hire you (call to action) | | | | include: |
| These elements are easy to list but difficult to deliver. | | | | your unique colors and design that coordinate with |
| So as you sit down to write your one-sheet, warm up | | | | your website and other marketing materials to create |
| your heart, mind, and writing muscles by answering the | | | | your brand identity |
| following questions: | | | | artwork or clipart that portrays the theme of your |
| 1. Exactly what do you do? (one sentence only - your | | | | presentation |
| elevator speech) | | | | an attention-grabbing photo |
| 2. Why did you choose this line of work? | | | | your business logo |
| 3. What gets you excited about your business | | | | logos of relevant group affiliations (e.g., membership |
| subject? | | | | in the National Speakers Association) |
| 4. What makes you different from others who do | | | | With the perfect blend of passion and purpose, |
| similar work? | | | | content and design, your finely tuned one-sheet will hit |
| 5. What needs are you filling? | | | | its mark with your targeted audience. You can then |
| 6. What is the single most important question you can | | | | expect the "Wow" you want-and much more! |
| answer for the (a) meeting planner, (b) audience | | | | |