| e_content"> The Marc Ecko brand is one which | | | | MySpace Canada, Universal Music Canada and |
| derived from a young individual who wanted to | | | | Athletes World. |
| combine his creative talent and passion for business. | | | | Marc Ecko Watches — Collaboration with New |
| Starting out designing a range of limited edition t-shirts, | | | | Computer Game |
| the label gained popularity rapidly and fast became a | | | | It may not be the first place that fashion labels would |
| hit in the urban skateboarding scene. Marc Ecko | | | | think to market their products but the games industry is |
| watches are also very reflective of this style; with cool | | | | one which is hugely popular among teenagers and |
| and funky designs, particularly featured on the watch | | | | young people and therefore, if you can get your brand |
| face, these timepieces are also very chic, slick and | | | | associated with a high profile game company then this |
| sophisticated and make for a great statement | | | | makes for great and effective advertising. Ecko Unltd |
| accessory. Marc Ecko is so popular in fact that other | | | | which is the main umbrella company of Marc Ecko has |
| brands and events have used the label in order to | | | | teamed up with a new game called CrimeCraft, a |
| raise their own profiles and attract a cooler and wider | | | | third-person gangster style shooting game whereby |
| market. | | | | the various characters run businesses, trade and of |
| Marc Ecko Watches — Sponsors of the Stylus | | | | course be forced to deal with the consequences of |
| Group DJ Awards | | | | bad decisions and confrontations with other criminal |
| The music scene is a great place to get your brand | | | | groups and law enforcement figures. Marc Ecko will |
| noticed and Marc Ecko was one of the sponsors | | | | be designing the clothing for the characters within the |
| involved at the recent Stylus Group DJ Awards | | | | game which is soon to be released. The marketing |
| whereby British singer-songwriter MIA proudly | | | | director at Vogster, the game manufacturer claimed |
| collected her award for International RB Single of the | | | | that he chose Marc Ecko as a brand because it is |
| Year. With other hip hop and music artists including | | | | cool and with the use of characters dressed in edgy |
| J-Swing, Ill Kidz and Payce this was definitely a great | | | | and funky clothing that the player can relate to; this |
| event to seen sponsoring and targets the exact | | | | then engages them more with the interactive story. |
| crowd that Marc Ecko designs his products for. The | | | | The urban style clothing is very representative of the |
| other sponsors who joined the brand included | | | | essence of the game. |