| Marketing materials are essentially used to make the | | | | if you are in a college niche, make sure that the things |
| public aware of your services and expertise. The goal | | | | you put in your materials appeals to them. Don't add |
| is to advertise successfully so your marketing | | | | information about your corporate experience. |
| materials should present the right message and at the | | | | You should have a specialized appeal. Make your an |
| same time, they should be enticing to your potential | | | | expert and become exclusive in the niche. |
| audience. | | | | Tip #3 - See what works from your competition. |
| There are a lot of materials that can be used in | | | | Get ideas from someone else already successful in |
| motivational speaking; from brochures, business cards, | | | | the industry. These speakers are definitely doing |
| posters, to demo video tapes, audio tapes, and CDs. | | | | something right in their marketing methodologies. For |
| For any of these things, there are principles to follow | | | | this reason, you should learn the framework of their |
| to make them effective as much as possible. | | | | marketing materials. Understand why it works and get |
| Here are some tips on how to create marketing | | | | ideas from their examples of success. |
| materials that will surely get you booked. | | | | However, never take material from someone else. It |
| Tip #1 - Spend smarter not more. | | | | only makes you look second rate. Create your own |
| Most people think that creating marketing materials will | | | | style based on the success of others. There are a lot |
| cost them a fortune. Others may have taken the | | | | of lessons to be learned from established experts. |
| expensive route and they end up spending a lot of | | | | Tip #4 - Appear professional. |
| cash by paying graphic designers, photographers, and | | | | This is very important and I cannot stress this enough. |
| layout artists. In actuality, having expensive marketing | | | | Being seen as an expert is the most persuasive |
| materials are no guarantee that you will achieve your | | | | marketing tactic. |
| marketing goals. | | | | You can do this by getting testimonials from credible |
| Expensive does not mean effective. Any inexpensive | | | | people in your marketing materials; the more |
| brochure that delivers a clear and enticing point can | | | | successful and popular the person giving the |
| perform just as well as a more expensive brochure. | | | | testimonial, the better. Also, get testimonials from |
| The key here is delivering the right message to your | | | | satisfied audience. Put them in your materials. Add |
| audience and connecting with the desires of the | | | | details like location, school, occupation, achievement, |
| market. | | | | etc. Always ask satisfied customers for testimonials. |
| Don't get it wrong though. Skilled individuals like graphic | | | | Always try to give off an air of success. Get photos |
| designers and photographers can be a great help if | | | | of you with prominent people; take snapshots of you |
| you have access to them but if you can save the | | | | signing autographs; have a picture or video recording |
| money do. | | | | of a successful speaking engagement. Put these in |
| Tip #2 - Marketing materials should be target specific. | | | | your marketing materials. |
| When creating new materials, keep in mind that you | | | | Just follow these tips and you will start getting more |
| should address your prospective buyers. For example, | | | | bookings than you know what to do with. |