| ss="MsoNormal">Recession and uncertain economic | | | | phones, electronic items, gadgets and gizmos, travel |
| conditions prevalent in Europe in 2009 have boosted | | | | tours, gift experiences and so on |
| up online markets. Studies on online marketing trends | | | | Record breaking online sales were achieved when |
| and consumer patterns reveal positive signs indicating | | | | Vodafone, UK delivered 50,000 iPhones on the very |
| increasing reliance and trust on online marketing for | | | | first day of sales. Other mobile network operators |
| sale and purchase of goods and services. | | | | including Tesco, O2 and Orange have also sold iPhone |
| According to a study conducted by eMarketer, | | | | in huge numbers. This trend reveals that when online |
| increasing budgets are going to increase over the | | | | buyers trust a particular brand and its new product, |
| years say from £3,350 in 2008 to £3,540 in 2010. | | | | they do not hesitate to buy them online or even |
| Also according to a report prepared by the European | | | | pre-order it well before its launch date. |
| Interactive Advertising Association (EIAA), internet is | | | | Meanwhile online sellers have begun using video ads to |
| gaining on as a well accepted and trusted advertising | | | | display a particular product and service. They have |
| market space. Amongst the survey conducted, nearly | | | | gone ahead and made their presence actively felt on |
| 84% of respondents in 16 European nations were | | | | social networking sites such as Facebook and Twitter |
| pleased with their performance on Internet. Moreover | | | | making sure their promotions and offers are well |
| with the advantage of monitoring the performance of | | | | announced and known by their fans and followers. |
| the marketing campaign makes it easier to judge, | | | | Some of the better established online retail operators |
| predict, and sell accordingly. In fact, the EIAA has | | | | have gone ahead with mobile versions of their |
| predicted an 8% increase in online ad spending. | | | | websites which provide information through mobile |
| With an unlimited market scope, many new products | | | | phone applications and make it feasible to conduct |
| and services are being designed and marketed in an | | | | purchases online through them as well. |
| internet friendly manner. The online shopping market is | | | | These revealing past trends and forthcoming |
| filled with retailers, big and small vying to push their | | | | trendsetting behavior pattern of the online retailers |
| products forward and conduct maximum sale. Right | | | | have given a boost on online shopping. It will be quite |
| from hosting user friendly websites with ease in | | | | some time till the online market takes a concrete |
| navigation and introducing regular promotion offers and | | | | shape. On their part, online retailers are promoting their |
| voucher codes, the online retailers are leaving no stone | | | | business with online vouchers codes and promotional |
| unturned to establish a viable web presence and online | | | | offers which but naturally attract online sales while the |
| reputation. Surprisingly, the on line shopping trend has | | | | buyers get satisfied with their online shopping |
| graduated from groceries, apparel, books to mobile | | | | experience as they have saved time as well money. |