| Search engine optimization, sometimes referred to as | | | | most modern online business ventures. The difference |
| SEO is the process of structuring a website in order to | | | | of being on page 1 compared with page 2 is huge. |
| rank highly within the results pages of Google, Yahoo | | | | Research has shown that the nearer your site ranks |
| and MSN etc. Search engines are the way in which | | | | to the top spot the more likely it is your site will actually |
| 90% of us find what we are looking for on the web. | | | | convert and make a sale. |
| Google currently holds about 75% of that market | | | | A combination of great products, sound service, niche |
| share in Europe and North America. Google is seen to | | | | focus, great content and most importantly good seo, |
| be the most important search engine to concentrate | | | | are key to your business surviving online. There are |
| on in terms of SEO, but it will also be worth your while | | | | numerous companies available to take care of the |
| to optimize for the other search portals too. | | | | SEO for you business site, but be aware that this is |
| Around 80% of all searches made via Google never | | | | usually a very costly expenditure. With a small amount |
| make it to the bottom of page two on the results. | | | | of knowledge and research you can learn the basics |
| Being on the first page, or more importantly the top site | | | | of SEO yourself and take control of you companies |
| in Google's results page can be the make or break of | | | | rankings within the search engines. |