| Ordering a business card CAN be a very simple | | | | 3. It's going to be an AD! Yes, an ad. A business card |
| endeavor. | | | | that only has your contact information on it is a contact |
| But that doesn't mean it will be. | | | | card. Contact cards don't win business. The best |
| In fact, getting the best business card for your | | | | business cards are powerful little ads that help create |
| business can feel like quite a production. There are a | | | | a positive impression of your company. Think about it |
| lot questions you may be asking yourself. Should I | | | | this way. If you ran a 1/16th page Yellow Pages ad, |
| design it myself? Use a template I find online? Should I | | | | would you only put your name and telephone number |
| hire a designer? What are the best colors for my | | | | on it? Of course not. Well, think of your business card |
| business card? What content should I put on it? What | | | | as the same blank ad canvas, and include some |
| should go on the back? | | | | content that will impress your clients, establish you as |
| To simplify things -- the best business card for your | | | | an expert, build trust, and sell them on the idea of doing |
| business is going do to but a few simple things... | | | | business with you. There's nothing wrong with putting a |
| 1. It's going to look professional. Which means don't | | | | headline and some benefits on your business card, |
| choose any online template just because it matches | | | | okay? |
| your industry. Drab, overused clipart is probably not the | | | | 4. Guide your prospects next move. Perhaps the |
| best idea. Neither is a basic card with just your logo on | | | | biggest business card mistake of all is that they don't |
| it. You want it to be more memorable than that. | | | | direct the prospect's next action. The best business |
| Besides, there are too many websites offering high | | | | cards ALWAYS do. Don't leave it up to your prospect |
| impact designs to settle for a forgettable card. | | | | to call you or visit the website you list in your contact |
| 2. It's going to be memorable and give a prospect | | | | details. In reality, few of them will. But if you give them |
| something to talk about. The best business cards are | | | | a reason to pick up the phone... or if you offer them |
| the ones that really engage prospects and create a | | | | something of value... or if you guide them to something |
| lasting impression on them. Either by design, by content, | | | | specific on your website (a video, a testimonial page, a |
| or by the business card itself. Need an example? | | | | report uncovering the 3 dirty secrets plumbers don't |
| Business cards don't just come in paper form. There | | | | want you to know, etc.) then you identify and control |
| are plastic business cards (even clear plastic too). | | | | their next move, and pull them deeper into your sales |
| There are wood, 3D, and metal business cards. There | | | | funnel. A wise move for sure. |
| are chocolate business cards. And there are | | | | In short, the best business cards go just a little bit |
| affordable rounded corner business cards or vertical | | | | beyond the norm. |
| business cards. Quality content and design, combined | | | | They look good. They're memorable. They're selling |
| with a unique layout or business card material can help | | | | tools. And they guide your prospects next move. |
| you elicit that verbal reaction, and make your business | | | | Follow those 4 simple guidelines and your business |
| card quite memorable. | | | | card is sure to win you more customers! |